One of the most powerful direct marketing tools that can really boost sales is a well-designed catalog. If you want your entire selection of products and services to be available to a very large audience for their perusal, you must have a catalog. It is not an easy task to create a catalog from scratch. It is vital that you know how to design an effective catalog so it can effectively drive sales.
For easy navigation, create a table of contents so that your customers will find it easy to find what they are looking for. It would make a difference if you can make your catalog to be an extension of an in-store experience. The images in your catalog are very crucial to drive sales. As much as possible, images should offer the same look and feel as if you are actually inside the store. Make sure also that there is consistency. For best result, have your catalog printing at printingamerica.com.